DVD (DIGITAL VIDEO DISC)
After the futuristlc-looking compact dtse (CD) took the audio market by srorm-consigning the humble cassette rape to the back of billion cupboardS-it was only a matter of time beFore technolagicalwizards set their sights on abolishing the VHS tape. Although the technology for LaserDise already existed, it never really took off in the way that CD technology did, and so the market for a compact digital video disc was still very much open. The first proposals for a high-density CD were put forward in 1993, leading to the creation of two competing formats. Electronic powerhouses Sony and Philips led their collected investors forward with the MMCD format. going head to head with indusrry giants Toshiba, Masushita, and Time Warner's effort. the SD. Then, in 1995, a combined effort-known as the DVD-was off,cially announced and consequently developed by a consorrium of ten companies.
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